PepsiCo on pep+, progress and perfection

Brian Carruthers

PepsiCo recently introduced pep+, an end-to-end transformation programme with sustainability at its heart, and organised around three pillars.

PepsiCo recently introduced pep+, an end-to-end transformation programme with sustainability at its heart. The snack food company’s global vice president of marketing explains what it means for her team. 

What is pep+

The programme is rooted in three pillars, Ana Maria Henao told the Ad Net Zero conference: 

  • Positive agriculture (focused on regenerating farming practices);
  • Positive value chain (a commitment to net zero emissions by 2040); and
  • Positive choices (to do better for people). 

“We have taken the pep+ agenda and grounded it in what it means for marketing,” she said. “The first thing that we have done is we...

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