Patience required with an audio internet ecosystem ‘stuck in the 90s’

Alex Brownsell

Executives from Google, The New York Times, Mindshare and HSBC discuss how audio advertising is likely to develop in the coming years.

The World Wide Web has come a long way since the early days of dodgy dial-up connections and rudimentary search engines. It was a point that Brenda Salinas, a Google executive, was at pains to make when she offered a demonstration of The Washington Post’s impossibly archaic website as it had looked at its inception in 1996.

Speaking at the World Media Group Briefing on ‘The Impact of Voice & Sound’ (London, March 2019), Salinas – who works on news partnerships for Google – emphasised that the industry is at a similarly embryonic stage of development when it comes to...

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