Packaging, millennials offer FMCG opportunities in China

This article outlines how marketers can capitalize on new consumer trends including eating out, packaging and flavour profiles to grow market share during China's economic slowdown.

China's economic slowdown is forcing FMCG brands to rethink their growth strategies, but according to Jason Yu, General Manager – China for Kantar Worldpanel, a more challenging consumer climate doesn't mean that opportunities have dried up entirely.

China is experiencing a cycle of slower growth, the effects of which are also affecting many other markets across Asia. GDP hit record lows over the last 18 months, with disposable income also stagnating among Chinese consumers. From growth of 7.9% in 2012, GDP has progressively slowed to 6.7% in 2016, while urban disposable income has declined from 12.6% to 7.8% in the...

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