Optimising Video: learnings from YouTube, Facebook and Videology

This event report considers some recent research around video advertising from leading social and advertising platforms.

Optimising video: learnings from YouTube, Facebook and Videology

Brian CarruthersWarc

Brands and agencies need to totally change their mindset when it comes to video advertising, according to Richard Waterworth, head of YouTube marketing in the UK. The media world is changing hugely but there have been few changes in the way brands and agencies plan, create and execute campaigns he told the IAB Video Conference, held in London in November 2015.

Integrated to interconnected

So when YouTube set out to create a brand awareness campaign, he was determined to go about things in a different way and to have...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands