Jin Kang Moller, Vice President of Experience Design at OCBC Bank, is clear: in a category where products and services are often identical, it's customer experience which sets financial brands apart.
OCBC Bank was founded in 1932, making it Singapore's oldest bank. In the decades that followed, Singapore transformed from a colonial port town to a financial powerhouse with glittering skyscrapers – including OCBC's own - crowding the skyline. From humble beginnings, OCBC Group is now the second largest financial group in South East Asia (by assets) with key markets in Singapore, Malaysia, Indonesia and Greater China.
Banking customers expect...