NFL's social platforms lead to brand loyalty, sales
Diana Marszalek
You'd think that with access to big-name players, top-tier video and – once a year – the Super Bowl, nabbing fans on social and mobile platforms would be a cinch for the NFL's Tom Brady (no, not that Tom Brady).
But as Brady, the NFL's VP/Social Media and Emerging Programming, told delegates at the Association of National Advertiser's (ANA) 2016 Digital & Social Media Conference, "Having the right content on the right platform is not easy."
For instance, a 30-second spot may engage TV viewers who are sitting...