NFL's social platforms lead to brand loyalty, sales

This event report outlines how the National Football League (NFL) is leveraging social media to engage football fans and generate revenue.

NFL's social platforms lead to brand loyalty, sales

Diana Marszalek

You'd think that with access to big-name players, top-tier video and – once a year – the Super Bowl, nabbing fans on social and mobile platforms would be a cinch for the NFL's Tom Brady (no, not that Tom Brady).

But as Brady, the NFL's VP/Social Media and Emerging Programming, told delegates at the Association of National Advertiser's (ANA) 2016 Digital & Social Media Conference, "Having the right content on the right platform is not easy."

For instance, a 30-second spot may engage TV viewers who are sitting...

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