Never mind the algorithms, optimise video for user satisfaction

Social video industry consultant Mark Robertson shared his tips for optimising video content at the VidCon Asia Summit in Singapore.

The notion that likes, dislikes and comments are ignored by the YouTube algorithm is a myth.

One that social video industry consultant and SEO expert Mark Robertson admitted to believing for a long time, during his presentation at the VidCon Asia Summit in Singapore.

However, with viewer satisfaction becoming central to the video sharing giant, this is no longer true – if it was true before.

“Just recently in January 2019, YouTube said they’ve changed their focus on users, and with user satisfaction, they do in fact look at measuring likes, dislikes, surveys and as well as what...

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