Nestlé’s Blackshaw spreads the word on voice technology

Nestlé, the food company, is exploring voice-activated technology as a means to engage with consumers in new and powerful ways.

As marketers seek to harness the potential of voice-activated technology, there are few more influential – or expert – commentators than Pete Blackshaw.

In his role as Global Head/Digital Innovation & Service Models at Nestlé – the manufacturer of brands such as Perrier bottled water, Häagen-Dazs ice cream, Gerber baby food, and Nescafé coffee – Blackshaw is charged with determining how the world's largest food company can best leverage new marketing tools and strategies to reach its various target audiences.

In his spare time, he's also one of the digital-marketing ecosystem's most respected thought leaders.

And when discussing gizmos like...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands