As marketers seek to harness the potential of voice-activated technology, there are few more influential – or expert – commentators than Pete Blackshaw.
In his role as Global Head/Digital Innovation & Service Models at Nestlé – the manufacturer of brands such as Perrier bottled water, Häagen-Dazs ice cream, Gerber baby food, and Nescafé coffee – Blackshaw is charged with determining how the world's largest food company can best leverage new marketing tools and strategies to reach its various target audiences.
In his spare time, he's also one of the digital-marketing ecosystem's most respected thought leaders.
And when discussing gizmos like...