NASA Shoots For The Stars With Social Media and Live Streaming
National Aeronautics and Space Administration (NASA) is charged with pioneering space exploration and championing scientific discovery – a mission statement which also inspires its digital marketing strategies, according to Veronica McGregor, the agency's News and Social Media Manager.
In recent years, NASA has developed a social media juggernaut built on its various missions and all without a dime of advertising spend: the agency relies entirely on organic reach and earned media to grow its online empire.
"We do not have an advertising budget. We have...