NASA Shoots For The Stars With Social Media and Live Streaming

The article covers how NASA, the US space agency, uses social media, live video and influencers to share the wonders of space, without using any advertising budget.

NASA Shoots For The Stars With Social Media and Live Streaming

Anna HamillWarc

National Aeronautics and Space Administration (NASA) is charged with pioneering space exploration and championing scientific discovery – a mission statement which also inspires its digital marketing strategies, according to Veronica McGregor, the agency's News and Social Media Manager.

In recent years, NASA has developed a social media juggernaut built on its various missions and all without a dime of advertising spend: the agency relies entirely on organic reach and earned media to grow its online empire.

"We do not have an advertising budget. We have...

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