In February 2017, Mondelez International unveiled its biggest new product offering since separating from Kraft Foods in 2012.
Véa (pronounced "vay-uh") finds its name in the Latin-language word for going on a journey and Mondelez expects its latest offering to have a truly global appeal: With initial support on digital channels, the long-term objective involves a roll out covering numerous overseas markets. The savoury biscuit brand will be made available as crunch bars, crisps, and crackers in July across the United States and Canada.
Véa, Mondelez expects, will to tap the surging interest in health and wellness among millennials...