Mondelez tops US Hispanic-American social-media brand index
Geoffrey PrecourtWarc
Mondelez International's belVita, L'Oreal's Lancôme, and Johnson & Johnson's Aveeno top the leader board in a new analysis that digs down into Hispanic-American brand engagement on Facebook – a group that, according to comScore, accounts for 15.6% of total US enrollment on the social-media site.
Shareablee, a New York-based digital/social-analytics consultancy, analyzes the cross-platform social performance of more than 55,000 brands daily and used that data to study which Hispanic brands had the strongest "stickiness" – or staying power in social media. And, according to Tania Yuki, Shareablee founder/ceo, "We...