Mobile messaging in Asia: Insights from The Internet Show 2014

Low Lai Chow

This event report discusses how mobile messaging has developed in Asia, and some likely future developments.

Mobile messaging in Asia: Insights from The Internet Show 2014

Low Lai Chow

Mobile messaging apps are becoming a key part of the digital ecosystem, not least in fast-growing markets like Asia, where smartphones are often the primary means both of getting online and staying in touch with friends and family.

In reflection of the shift in the locus of the digital universe, messaging app Nimbuzz moved its headquarters from the Netherlands to India two years ago. Today, it boasts over 200 million users, around 20% of which are based in its adopted home country. Other key markets include Indonesia,...

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