Mobile in Asia: Perspectives from MMA Forum Singapore
Low Lai Chow
Growth in smartphone penetration is the one constant characterizing the mobile space in Asia Pacific. Usage patterns, by contrast, vary radically between – and, indeed, often within – individual markets, meaning brands must strive to understand the habits and needs of consumers at an extremely granular level.
Several speakers at the MMA Forum, held in Singapore, provided some statistics to help marketers do just that, covering countries like South Korea, Japan and Singapore, where smartphone penetration is high, to nations including India and Indonesia, where uptake levels remain...