Millennials: Passion, purpose and the Australian dream

This article delves into key findings from Junkee Media's annual survey of Australian millennials, surveying their attitudes to owning a home, finding their purpose in life, and engagement on social and political issues.

Millennials: Passion, Purpose and the Australian Dream

Brooke Hemphill

Eighty percent of Australian millennials feel they lack passion or a purpose which, according to Junkee Media's Tim Duggan, gives brands an entry point to speak to this demographic.

"This is a massive opportunity for brands. We have to connect with millennials by helping them find what their passion or purpose is," Duggan told the Millennials Marketing Conference in Sydney recently.

The insight comes from Junkee Media's fifth annual study of Australian millennials, conducted in conjunction with Australian research firm Pollinate. Using a combination of qualitative and quantitative research, and referencing...

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