As Executive Director/US Marketing at Merck & Co., Inc., Patricia Brown green lights millions of dollars in marketing spend across multiple brands.
As such, she's in the catbird's seat to witness how pharmaceutical products and services can effectively deliver brand-specific information to consumers in the US – one of just two countries (New Zealand is the other) to permit such a practice.
"First of all," Brown told delegates at the 2017 ePharma Summit held by KNect365, "we are seeing a change in digital. There are two brand teams at Merck, with high digital IQs, that have significantly increased investment in...