Memo from SXSW: L'Oréal’s vision for an AI marketing future

Stephen Whiteside

L'Oréal, the beauty company, could deploy artificial intelligence (AI) in a variety of ways as it seeks to build new forms of consumer engagement.

Rachel Weiss, VP/innovation and entrepreneurship, L'Oréal

Rachel Weiss is bullish about the prospects for artificial intelligence (AI) in marketing.

“I don't think I'll be talking as much about ‘AI’ and ‘computer vision’ in two years,” Weiss, who serves as VP/innovation and entrepreneurship at beauty giant L'Oréal, predicted at SXSW 2018.

“It's just going to be table stakes for everything that we do.”.

Achieving this goal, however, will require brand custodians to elevate their understanding of AI beyond the current skin-deep level. “I think that there's a misnomer around artificial intelligence. It’s this big, all-encompassing buzzword,” Weiss said.

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