Mastercard’s Rajamannar outlines the skills needed by the next generation of marketers

Geoffrey Precourt

Raja Rajamannar, the chief marketing officer of payments company Mastercard, has outlined various requirements that the next generation of marketers will need to fulfil in order to thrive in their roles.

“Data and technology are the two engines on which marketing is going to take off into the future,” insists Raja Rajamannar, Mastercard’s chief marketing and communications officer (CMO).

He believes these forces also will be the drivers that completely upend the practice of marketing and change the role of the CMO forever.

“What we have seen in the last five to seven years has been a tectonic change in the field of marketing – more than, cumulatively, whatever we have seen before in the world of marketing,” said Rajamannar.

Raja Rajamannar, Chief Marketing and Communications Officer at Mastercard

Moreover, the...

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