Marketers’ spend on gaming rises five times in two years

Josie Tutty

2CV’s James Redden presented the latest WFA/2CV Gaming Demystified report at the recent Gaming Matters live event in Singapore.

Marketers' investment in gaming has increased significantly since the start of the COVID-19 pandemic, with the average annual brand spend on gaming increasing five times in two years, according to the results of the latest WFA/2CV Gaming Demystified report.

The survey, which was revealed exclusively at the Gaming Matters live event in Singapore, found that 86% of senior marketers now have “some or high interest” in investing in gaming.

James Redden, managing director of global research agency 2CV, took to the stage to share the results of the report, which involved surveying over 120 Asia and Australia-based senior marketers across...

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