Marketers need to ignore macro trends and stay focused

Seth Godin shares some insights on what marketers need to be prioritising amidst macro-changes.

The world may be waist-deep in the COVID-19 pandemic but virus’ impact on macro trends may impact marketers less than one might think. While consumers are rewiring all their habits, from how they engage with brands to how they are making purchases, marketers should also get their marketing basics right.

“If you are a marketer, macro trends aren’t your problem and you should ignore them,” said author and serial entrepreneur Seth Godin at the DigiCon Omni virtual conference.

Finding a viable audience, for instance, is crucial. “What you need to find are 100, or 1,000 or 10,000 people who care...

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