Making money out of Facebook groups

Anil Thakraney

Facebook groups offer an opportunity to target niche interest networks with higher engagement.

Facebook groups are back in fashion – and there are opportunities to use them as a marketing tool, according to Nick Peroni, owner and creator of Ecom Empires, who considers Facebook groups to be an ideal lead-gen source for fan groups or niche interests.

“Facebook really loves communities, it’s trying to push more features into the activity because that helps to keep people on Facebook more. So when you post in groups, Facebook gives you a lot of reach on your post, and it’s also sending you free traffic because once Facebook figures out it’s a valuable group, it...

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