Major advertising trends: Insights from Sir Martin Sorrell

Stephen Whiteside

Sir Martin Sorrell, the ex-CEO of holding company WPP Group, believes several fundamental trends are transforming the advertising industry.

"I'm going to start again."

So promises Sir Martin Sorrell, who departed his role as CEO of WPP Group last month after 33 years leading the agency holding company.

Sorrell left WPP following accusations of financial misconduct, marking the sudden end to three decades at the helm of an organization that he transformed from a manufacturer of wire and plastic products into a marketing-services powerhouse that owns iconic agencies like Ogilvy and JWT, research firms Kantar and Millward Brown, public-relations giant Burson-Marsteller, digital shop AKQA, and analytics expert Xaxis.

Sir Martin Sorrell

Although he was coy on the...

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