Luxury's Asian revolution: How brands are adapting to the new luxury consumer

A report focusing on presentations at the Asia Consumer Summit in Singapore that covered the luxury market.

Luxury's Asian revolution: How brands are adapting to the new luxury consumer

Low Lai Chow

Is there something wrong with the term 'luxury'? Banyan Tree Holdings' founder and executive chairman Ho Kwon Ping seems to think so.

"It's not a value proposition. 'Luxury' is a very critical word… it is pure exclusivity."

In short, he would prefer his (for want of a better word) luxury 5-star hotel, resort and spa brand to be known as an "aspirational brand" and "an enabler of experiences", with universal values that resonate on a human level.

"If we were to talk about...

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