Lowe’s prepares for the connected home

Stephen Whiteside

This event report explains how Lowe's, the home improvements retailer, has adapted to the challenge of the internet of things - and the real prospect of being cut out of the customer journey - by focussing on delivering value to customers.

Lowe's prepares for the connected home

Stephen WhitesideWarc

As unglamorous objects like thermostats and light switches become connected to the web, so the home-improvement sector has attracted tech heavyweights including Google and Apple, as well as such feisty smaller players as Wink and Belkin.

While the involvement of these organizations has reinvigorated what was once perceived as a low-interest category, it also poses a major challenge to the industry's existing players. A leader among that group is Lowe's, which has more than 1,800 stores across North America, but admits it lacks experience in the hardware, software, and data-processing that...

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