When Lubomira Rochet joined L’Oréal as chief digital officer in 2014, she was tasked with overseeing a major transformation at the beauty company, which can be summarised in three percentage figures.
- 20%: In 2014, e-commerce was responsible for 2% of L’Oréal’s total sales, with a target of hitting 20% by 2020. That goal was successfully reached in the first quarter of last year. Moreover, as a result of shifts encouraged by the COVID-19 pandemic, it now stands at 27% – and rising.
- 50%:As part of the data-driven transformation of marketing, the objective is to capture data on half...