Look, no heels! Retail considerations for the post-pandemic era

Sets out the context in which retail marketers will have to work in the short-term and identifies trends and themes they will need to address.

In the world of fashion, it was big news back in January 2021 when it was revealed that Kurt Geiger had no heels in its summer footwear collection. But that’s a reflection of the times in which we live: there’s not much call for formal wear when working from home and when entertainment venues are closed.

Fashion trends are, necessarily, evolving in new directions, with comfort now coming to the fore, Lisa Byfield-Green, head of insight at Retail Week, explained at the Retail Connected event (April 2021).

“We’ve broken our old habits, and now we’re going back out there and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands