In the world of fashion, it was big news back in January 2021 when it was revealed that Kurt Geiger had no heels in its summer footwear collection. But that’s a reflection of the times in which we live: there’s not much call for formal wear when working from home and when entertainment venues are closed.
Fashion trends are, necessarily, evolving in new directions, with comfort now coming to the fore, Lisa Byfield-Green, head of insight at Retail Week, explained at the Retail Connected event (April 2021).
“We’ve broken our old habits, and now we’re going back out there and...