"Looking at China, one of the things I knew based on prior experience is that we couldn't sell in any of the ways that I knew how to sell," Kim Walls, Global General Manager for Lime Crime, the cosmetics company, reported at the National Retail Federation's (NRF) Shop.org Conference in Los Angeles.
But Lime Crime, an eight-year-old firm that specializes in bright, youthful makeup, also knew there was a market for its products in China because of a problem it faced in the world's most populous nation.
"We found out that we had over a million units of our [lip...