Leveling up consumer privacy practices in APAC

Companies, in general, recognise the importance of consumer data privacy, according to a study – The Price of Privacy on APAC’s Advertising Ecosystem 2021– but most have yet to realise that privacy can be a competitive advantage.

Brands are adopting consumer data privacy practices in Asia Pacific – but missing a trick while at it.

According to The Price of Privacy on APAC’s Advertising Ecosystem 2021, a study drawing on inputs from key decision makers from brands, agencies and publishers in APAC, the importance of consumer data privacy is well-recognised by the industry:

  • 88% of brands feel it is very important.
  • 78% of media agencies agree.
  • So do 76% of publishers and media owners.

"Across the board, all companies agree it is very important to adopt consumer data privacy,” said Forrester’s senior analyst Xiaofeng Wang, who presented...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands