Brands are adopting consumer data privacy practices in Asia Pacific – but missing a trick while at it.
According to The Price of Privacy on APAC’s Advertising Ecosystem 2021, a study drawing on inputs from key decision makers from brands, agencies and publishers in APAC, the importance of consumer data privacy is well-recognised by the industry:
- 88% of brands feel it is very important.
- 78% of media agencies agree.
- So do 76% of publishers and media owners.
"Across the board, all companies agree it is very important to adopt consumer data privacy,” said Forrester’s senior analyst Xiaofeng Wang, who presented...