LEAD 2018: Trust, talent and Brexit

Brexit will have a significant impact on UK businesses, but uncertainty surrounds how it will impact advertising, an industry that generates £6 in the UK economy for every £1 spent.

Issues around trust, talent and diversity were the focus of attention at LEAD 2018, the Advertising Association's annual leadership summit (London, January 2018). But underlying all these is Brexit. If, as commentators suggest, leaving the EU is taking up much of the government's bandwidth and leaving little time for other, more everyday matters, it's also occupying a fair amount of the thinking of the upper echelons of the advertising industry as they consider what they stand to lose.

"Being in the EU has been extraordinarily successful," Stephen Woodford, Advertising Association CEO, pointed out. "We have a huge amount to protect...

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