Johnson & Johnson experiments with online video in India

Anil Thakraney

This article covers how Johnson and Johnson is using video content in India to target specific audiences with household and baby products.

Sanchita Johri, Group Digital Marketing Lead for India at Johnson and Johnson, says that it’s all very well to put out online video content but marketers need to make sure they don't lose sight of their business objectives.

She was speaking at a panel discussion on trends in internet video consumption at the 13th Marketing Conclave held in Mumbai, and organised by IAMAI (Internet and Mobile Association of India).

Johri emphasised the importance of online videos and mobile-centric content for brands in India's increasingly digital world.

"The recent Mary Meeker report says that Indians on an average spend 28 hours...

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