Jack in the Box gets a taste for eSports

Jack in the Box, the quick-service restaurant chain, is moving into the world of eSports to engage consumers in new ways.

Late last year, Jack in the Box announced a sponsorship deal that made it a major player in the burgeoning eSports arena.

Through a “multi-year, multi-million dollar” partnership with Team Envy – a Dallas, Texas-based parent to numerous professional gaming teams – the quick-service chain instantly forged a connection with two of the hottest franchises in eSports.

More specifically, Jack in the Box became the official sponsor of “Dallas Fuel”, a unit of Team Envy that plays in the Overwatch League. This competition, which launched in 2017, incorporates 12 “city-based” teams that play “Overwatch” – a fantasy-led, first-person shooter –...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands