Late last year, Jack in the Box announced a sponsorship deal that made it a major player in the burgeoning eSports arena.
Through a “multi-year, multi-million dollar” partnership with Team Envy – a Dallas, Texas-based parent to numerous professional gaming teams – the quick-service chain instantly forged a connection with two of the hottest franchises in eSports.
More specifically, Jack in the Box became the official sponsor of “Dallas Fuel”, a unit of Team Envy that plays in the Overwatch League. This competition, which launched in 2017, incorporates 12 “city-based” teams that play “Overwatch” – a fantasy-led, first-person shooter –...