Insights help Twitter explain value in a global market

This event report explains how Twitter's consumer insights team is helping the social media service optimise its product and build its brand.

Insights help Twitter explain value in a global market

Ben DeJarnette

In an industry that often focuses on understanding the differences between various users and markets, Desiree O'Brien, a Senior Consumer Insights Analyst at Twitter, is trying to figure out how they overlap.

"As researchers, we're very good at uncovering what makes Japan different, or what makes millennials different," she told delegates at the 2016 New Face of Consumer Insights Conference held by the Institute for International Research (IIR) in Marina del Rey, California.

"But what is the global, consistent truth? I think we need to get better at building...

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