Inside OVO’s ‘swing’ at the big six UK energy giants

OVO energy is a new challenger brand that caused a stir from its Renewable is Unstoppable campaign; their agency, Uncommon, shares insights from an irreverent campaign.

The irony of the UK’s energy market, says Nils Leonard, a founder at the new creative agency Uncommon, “is that it has very little energy.” But his work for OVO Energy changed that – with an unapologetically adversarial platform, Uncommon took the brand to the front page of the internet, taking a swipe at the President of the United States along the way.

OVO Energy is a young company relative to its competition. Founded in 2009, its current offer is based on cleaner energy than that on offer from the big six energy suppliers with which it does battle...

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