Innovations from Latin America: Examples from Zumba and Cisneros Group

This event report discusses how Zumba and Cisneros Group have taken ideas from Latin America and given them a far broader appeal.

Innovations from Latin America: Examples from Zumba and Cisneros Group

Ivan Castano

Few brands encapsulate the spirit of Latin America like Zumba, the fitness group which has attracted millions of followers across the globe by championing the idea that exercise can be like partying.

Based in Florida, but with a truly Latin American spirit, the fitness and lifestyle brand was launched in 2001. Today, Zumba's classes are attended by 14 million people in 140,000 locations spanning 186 countries. And it is aiming is to have 100 million customers in the medium-to-long term, according to chief executive Alberto Perlman. He was...

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