Innovating with data: How DBS Bank is learning to become 'un-bank like'

Low Lai Chow

This event report explains how DBS, the bank, is using data analytics and taking inspiration from other industries to innovate and grow in Asia.

Innovating with data: How DBS Bank is learning to become 'un-bank like'

Low Lai Chow

The best digital experience Neal Cross has ever had in his life took place recently when he logged on to a website expecting to fill up a lengthy form and happily found his information had been captured from a previous visit and that he only needed to furnish his credit card details.

Speaking at Asia's Customer Festival, held in Singapore in October 2014, the chief innovation officer for DBS Bank said this thoughtfulness was a far cry from the experience that customers usually have...

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