Univision, the New York-based, Hispanic-focused media company, has no doubts regarding the power of digital influencers to drive consumer engagement with content across traditional and online channels alike.
As proof of its confidence in these online mavens, two years ago the company formed the Univision Creator Network (UCN), a group that features a hand-picked cadre of social-media stars that help to:
- spread the word about the material made by its parent company;
- foster prospective new talent;
- develop content for brand partners;
- sell digital pre-roll advertising at meaningful scale.
James Heath, Director/Analytics and Audience Development at the Univision Creator Network, reported...