In India, keep pace or perish

Anil Thakraney

According to Indian brand guru Harish Bijoor, brands in the company must keep pace with Indian consumers or risk becoming irrelevant.

Indian businesses must re-invent themselves to keep up with consumers, or risk being left behind, according to Harish Bijoor, a much respected Indian brand guru and founder of Harish Bijoor Consults Inc.

“We all reinvent ourselves, there is nothing called static with so much churn in our lives. Business needs to keep pace with the fast-moving consumer, and if you don’t keep pace you turn antediluvian, and it means you don’t know your consumer. You are then a business of the past, a business whose time is gone,” Bijoor said at the Consumer Insights & Analytics 2018 conference held in...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands