IAB’s Rothenberg champions the power (and growth) of podcast advertising

Stephen Whiteside

Podcasts represent an increasingly powerful advertising opportunity for brands, according to Randall Rothenberg, president/chief executive officer at the Interactive Advertising Bureau (IAB).
IAB’s Rothenberg champions the power (and growth) of podcast advertising

Podcasts have rapidly caught the attention of consumers – and, in turn, lured brands to a fresh digital advertising opportunity.

“They’ve actually only been with us for six, seven, eight years,” Randall Rothenberg, president/chief executive officer at the Interactive Advertising Bureau (IAB), reported at the industry body’s 2018 Podcast Upfront gathering.

Randall Rothenberg, president/chief executive officer at the Interactive Advertising Bureau

“If it seems like 170 years, it’s because very few entertainment,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands