IAB chief chastises, challenges digital leadership

This event report addresses the need for marketers, publishers agencies, ad-tech firms and other members of the digital media ecosystem to combat fraud, fake news and similar issues.

IAB chief chastises, challenges digital leadership

Geoffrey PrecourtWarc

"Three weeks ago, I received [a message from] a concerned citizen, who asked if I was aware of the cyber-terrorism being visited on the Jewish community of Whitefish, Montana," Randall Rothenberg told more than 1,000 delegates at the 2017 Annual Leadership Meeting of the Interactive Advertising Bureau (IAB).

"Indeed, from news reports, I was well aware," he continued. "The website had announced plans for a neo-Nazi march through town on Martin Luther King Day, its founder declaring, 'Jews have operated with impunity for decades, destroying the lives of anyone who dared...

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