IAB 2015: When, when, when will we tame the wild west of mobile?
Geoffrey PrecourtWarc
Anna Bager, the Interactive Advertising Bureau's (IAB) svp/general manager, mobile and video, directs the organization's Mobile Marketing Center of Excellence, an independently funded and staffed unit charged with driving growth for the mobile marketing, advertising and media marketplace.
Bager also leads the trade body's Digital Video Center of Excellence, which focuses on tying together various activities – including advanced TV, digital video and the Digital Content Newfronts – with the goal of representing what the IAB calls "a one-stop shop for thought leadership,...