IAB 2015: Can we make programmatic advertising work for everybody?

Geoffrey Precourt

This event report addresses how programmatic advertising can be made to better serve all the key constituents in the marketing ecosystem.

IAB 2015: Can we make programmatic advertising work for everybody?

Geoffrey PrecourtWarc

As its vp for technology and ad operations – as well as programmatic advertising – Scott Cunningham plays a pivotal role in the Interactive Advertising Bureau's (IAB) ongoing quest to ensure a high standard of quality for the digital-marketing supply chain.

In that capacity, he is responsible for implementing technical standards and developing best practices on crucial issues such as combating traffic fraud, improving ad viewability and defending against malware.

Photo Credit: Ken Krehbiel

At the organization's 2015 Annual Leadership Meeting in Phoenix, Arizona, Randall Rothenberg –...

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