IAB chief: Content quality trumps ad blocking

This event report outlines how a mix of great content and advertising – described as "The Vogue Effect" – could effectively help brands and publishers overcome ad blocking.

IAB chief: Content quality trumps ad blocking

Geoffrey PrecourtWarc

Digital marketers can boast about the industry's year-on-year growth: figures from Warc show that total US internet adspend in 2014 was $49.5 billion, up 15.6% from 2013. Mobile revenues in America also came in at $12.5 billion last year – a 75.8% rise from 2013, and a total representing 44% of worldwide mobile ad expenditure in 2014.

When the books finally close for 2015, Warc predicts annual growth in US internet adspend of 15.7% to a record total of $57.2 billion, with mobile's dollar share standing at approximately...

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