Is email marketing dead? Not so, according to Avinash Pant, Vice President, Kenscio Digital Marketing, who believes that email marketing is a very important part of the digital media mix.
And despite being a decades-old medium, email marketing remains as innovative as ever.
"In fact, 2017 is the year a lot of innovations have happened in email marketing, it's reinventing itself, it's the year of re-think. Automation has become a big thing with multiple platforms available, big data personalisation is now elementary to email marketing," Pant said at the IAMAI Affiliate Marketing Summit in New Delhi, India recently.
"As the...