How to win at new-era email marketing in India

Email marketing is enjoying a renaissance in the digital era, with new innovations allowing multichannel integration in India.

Is email marketing dead? Not so, according to Avinash Pant, Vice President, Kenscio Digital Marketing, who believes that email marketing is a very important part of the digital media mix.

And despite being a decades-old medium, email marketing remains as innovative as ever.

"In fact, 2017 is the year a lot of innovations have happened in email marketing, it's reinventing itself, it's the year of re-think. Automation has become a big thing with multiple platforms available, big data personalisation is now elementary to email marketing," Pant said at the IAMAI Affiliate Marketing Summit in New Delhi, India recently.

"As the...

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