How to succeed in data analytics and content marketing
Andrea Sophocleous
Data and content marketing are the two biggest opportunities and challenges facing marketers right now, and to do either of them right takes commitment and insight. That is what attendees of the ad:tech conference in Sydney were told.
Unlike traditional advertising that is public and obvious, smart use of data is happening behind closed doors, Oliver Rees, the CEO of boutique advertising agency Torque, told conference attendees in a session titled "Forget the hype".
"Big data is like Fight Club, the movie," he said. "If you...