How SPAR is taking to Asia

This event report looks at how retail china SPAR is expanding into new markets in Asia and using learnings from other parts of the world to inform its strategy.

How SPAR is taking to Asia

Low Lai Chow

Asia is the focus for SPAR, the multinational franchise retail chain. Tobias Wasmuht, SPAR International head of marketing and retail and SPAR China managing director, explained why at Retail Congress Asia, an event that took place in Singapore in March 2015.

Transferring its international best practices and retail formats from Europe and Africa to Asia, he said, has given the 80-year-old chain an expansion boost. It now has a turnover of over €34 billion with more than 12,500 stores in 40 countries serving over 12 million customers a day. "This...

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