How Pinterest inspired Staples to change its strategy
Stephen WhitesideWarc
Pinterest has transformed the way consumers share their wants and needs on the web; now, it is helping reshape the strategies retailers employ to sell products, both online and offline.
The social-media service utilises a tile-based grid to display the images its members "pin", either individually or in categories of their choosing. And Staples, owner of the second-largest ecommerce site in the US, and an additional 1,800 bricks-and-mortar stores across North America, certainly has taken note of its popularity and influence.
On the face of it, Pinterest –...