How PepsiCo discovers new consumer trends to reshape its future

PepsiCo, the food and beverage manufacturer, has developed a new tool that helps it understand the latest trends taking shape in its categories.

As consumer habits change in the food and beverage categories; PepsiCo is digesting a constant stream of data to keep up with its target audiences.

The organization’s digital diet is supported by a tool – built in partnership with analytics specialist Black Swan – that offers a real-time view of the latest culinary and refreshment options that are generating buzz and burgeoning in popularity among consumers.

“Our need was to look for a unified, common view of trends. And that's because these trends are chaotic market forces … that are really changing our categories and our markets,” Maneesh Kaushik, PepsiCo’s...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands