How MasterCard embraced e-commerce to generate its biggest revenue gains ever
Low Lai Chow and Anna Hamill
MasterCard has been doing some serious social soul-searching in the last couple of years.
Did MasterCard have a role to play in Asia's emerging digital landscape? Could it help its merchants to navigate the messy world of digital? Cut through social clutter to win the hearts of consumers? Drive e-commerce? Build brand love?
More importantly, was MasterCard ready to re-engineer itself digitally from the inside out?
According to Dominic Koh, vice president and head of digital and social marketing for Asia...