How Mastercard bites back at brand blocking

This event report outlines how Mastercard, the payments group, is building its brand at a time when obstacles for marketers are rising.

No current global marketer can match the long-term impact of Mastercard. But the chief brand evangelist of the financial-services enterprise recognizes that it faces the prospect of "Priceless" becoming worthless if targeted digital customers use ad blockers to keep the message off their screens.

"Consumers want experiences that are truly uninterrupted," Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, told delegates at 2017 Global Marketer Week – an event co-sponsored by the World Federation of Advertisers (WFA) and Association of Canadian Advertisers (ACA).

And to ensure the integrity of their online experience, wave after wave of digital enthusiasts are...

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