How Kellogg's used 100 recipe videos to drive sales in India

Kellogg's, a breakfast foods manufacturer, developed recipe-orientated video content and used audience segmentation to drive sales in India.

The boxes must be moved from the shelves: that is the premise behind what drives Kellogg's marketing initiatives, according to its Regional Marketing Lead of APAC and Africa, Sanjib Bose.

"I personally believe that we come from an industry where everything is linked to the number of boxes we sell," he said at the recent Content Marketing Summit Asia in Singapore.

"Everything we do better ensures that the boxes are moved from the shelves – that is what FMCG is all about."

Having 116 years of history means Kellogg's has had its own challenges to contend with in terms of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands